“Did you just drink feces?!”
This was the message that flooded my phone just seconds after my story on Civet cat dung coffee aired on national TV. The curiosity was understandable, though. It’s that kind of a feature
story that one would expect in a newscast: pictures of lush green forest where the Civets breed, farmers in act of picking up Civet poop, and actual processing of coffee beans. And of course, the video that piqued
the curiosity of coffee-savvy Filipinos: myself downing a cup of what is said to be the most expensive
coffee in the world, with the corresponding spiels that described what I have just had: “smooth, no bitterness but fruity
after taste, delicious!”